Fresh Start Finance

www.freshstartfinance.ca

While working with Canada Drives, I was tasked with a re-brand of a personal finance branch of the company called: Fresh Start Finance. The brand required a new modern brand system to complement its intuitive, innovative and tech-savy approach to the financing/personal loans industry. Using easy online application processes Fresh Start Finance provides Personal Loans for whatever you need, quickly, from the comfort of your home using the online application.

After some strategic meetings, Fresh Start Finance was born again as simply, Fresh Start. I designed a new dynamic, branding language and rolled it out across all their digital collateral. This included a new website design, app design, custom illustrations, social media design and strategy as well as ongoing social media and Google advertising.

Logomark Construction 

After solid market research and conceptualizing, I landed on some brand metaphors and attributes that reflected the Fresh Start values and services.

The mark is composed of the following: Communication, represented by a ‘Speech Bubble’, the letters F & S and a dollar symbol-representing the financial aspect. The continuous flow of the logo implies the smooth and complete process of the application from start to finish.

Exploration and Conceptualisation 

Sketching is one of the key stages in the branding process. This is a visual exploration and the basis for dialog between our myself and a client. During this stage, we just explore what works to discover which shape expresses a brand's mood in the best way.

A Brand New Digital Presence

To match the new logo and branding, the website and online application received a much needed facelift. A clean, modern and user friendly approach to the design were implemented. Complimented by new illustrations, animations and iconography to give a much needed visual boost to the new digital design.